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Love of Lemons Short Film Summer 2024

 

 

Love of Lemons is thrilled and proud to announce the release of their first brand film. Director Ben Battell from Cornwall based creative production company Salt & Gorse Ltd, takes the viewer on a cinematic journey that captures the passion and inspiration behind Love of Lemons and reflects the core of the brand, showcasing how classic styles harmoniously coexist with contemporary elements.

This milestone follows the tremendous success of the first three years since the shop opened its doors.

The film showcases a clash of decades, which nether the less seamlessly blend to reflect the essence of the brand. While the models are young, the narrative highlights the transgenerational appeal of Love of Lemons. Stocking a thoughtfully curated mix of vintage clothing and new brands, Love of Lemons caters to a diverse range of tastes. Whether you prefer romantic, softer styles or bolder, edgier, and slightly masculine looks, you'll find something that suits your style perfectly.

Love of Lemons carefully sources brands that align with their values, ensuring sustainability, ethical practices, and a rich history are integral to every selection. The brands they stock are all meticulously handpicked, with thorough consideration given to their origin and background. By selecting products that resonate with the brand's ethos and staying true to the core values of Love of Lemons, the team effortlessly curates a unique collection. Their buying approach emphasises what the team genuinely likes, embracing individual style without compromise. This thoughtful curation ensures that every product not only meets high standards of quality and sustainability but also tells a beautiful story.

The film embodies a deliberate approach to slowing down fashion by featuring a blend of vintage and contemporary clothing. Love of Lemons is committed to reusing items where possible and integrating both classic and modern pieces into wardrobes. They are passionate about revitalising timeless garments while also appreciating the excitement of new purchases. This mix of vintage and contemporary clothing, which is showcased throughout the film, captures the true spirit of Love of Lemons.

The film is a heartfelt ode to our customers, who have been the foundation of our journey.

 

With love,

 

 

  

 

 

  Watch our film Here 

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Denim Decoded: Love of Lemons denim fit guide September 2024

Denim Decoded: Love of Lemons denim fit guide September 2024

Slim Leg

In a slim fit, The Lee Rider Jeans Modern Mid Blue, £95, feature a regular waist and with a slim leg, these include iconic Rider details from the historic 1941 Rider Jeans for men. There is a straight outseam, with bigger back pockets for more attitude. These also have a slightly opened waistband to give them the borrowed-from-the-boys feeling, but they still look really feminine.

This heavyweight Tencel denim is made using a high quantity of lyocell, giving it solid sustainability credentials, while the addition of stretch delivers a comfortable wear. A super wearable mid blue with a clear highlight on the thigh and knee, this finish serves up a perfect every day jean for modern styling. These are finished off with the authentic five-pocket design details of metal rivets and the Lee button. Contrast colour stitching brings a warm orange complement to the denim.

Straight Leg

The Lee Rider Loose Straight jeans, £85, are a flattering take on contemporary denim. A loose straight leg, full length silhouette, that sits nicely on the waist. The Blue Flame wash is a beautiful, bold blue with contrasting highlights across the front for a really lived-in, vintage appeal. Finished with natural crease marks for added movement and texture that only get better with age. Finished with Iconic Lee back patch and metal buttons and rivets that complete the heritage appeal. 

Loose Fit

These Object Denim Loose Fit Jeans, priced at £58, have been a big hit in-store, and it's easy to understand why! Featuring an elasticated waist and a loose fit, they're designed for all-day comfort. The barrel leg and paneling give them a silhouette reminiscent of the popular Le Bon Shoppe Arc pants, but at a much more affordable price. The contrast stitching adds a striking touch to the dark wash denim whilst the shoestring lace offers a subtle nod to Rick Owens' aesthetic, delivering a designer look for less.

Wide Leg

The Numph Nubrooklyn Jeans in Mid Blue Denim offer another great wide-leg option. Crafted from a heavier denim compared to the Object jeans which, along side the addition of the coin pocket gives the jeans a more structured and traditional look. The high-rise fit is flattering, helping to elongate the legs, while the denim tie detail allows for a customizable fit. Priced at £109 they sit on the higher end of the spectrum, however the cost is justified by the superior quality and design, which will last for years to come.

Super Wide Leg

Object has been absolutely killing it with their basics lately, and these jeans are no exception. The Object Wide Fit Jeans in Grey Denim and Medium Blue Denim, both priced at £58, offer an effortlessly on-trend slouchy, wide-leg silhouette that’s perfect for casual wear. Made from super soft denim, they promise comfort as well as style. The front pleat adds extra volume to the shape, while the dropped crotch creates a relaxed, laid-back fit that channels a cool, skater-boy vibe. An effortlessly versatile staple that you can dress down with a vintage sweater and trainers or elevate with heeled boots or Loafers for a dinner or night out.

These jeans combine fashion-forward design with everyday ease, making them a must-have for anyone who loves a loose, comfortable fit. 

Maxi Skirt 

There's something undeniably appealing about a maxi skirt, and the Lee Back Slit Maxi Skirt is no exception. It features a sleek, streamlined silhouette from thigh to ankle, with a back slit that adds movement while keeping the front polished and refined. Crafted from cotton with a touch of stretch, the fabric is comfortable and easy to wear. The raw hem adds a bit of attitude and allows for easy customisation if it's too long—you can simply cut it to fit. Over time, the 12.5oz crosshatch denim develops a distinctive crisscross pattern as it fades, giving it a unique edge compared to traditional denim. At £60 this is a must have for your Winter wardrobe.
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What To Expect This Spring Summer at Love of Lemons

As the seasons change and the warmer weather approaches, it's time to refresh your wardrobe with the latest trends for Spring/Summer 2024. We're so excited to for our new collections to arrive in store, but until then let me give you an insight into what you can expect to see - Get ready to embrace the wild with plenty of leopard print and lace vests that are sure to add a touch of boldness and elegance to your look, not forgetting the timeless allure of vintage-inspired prints and silhouettes.

Leopard print is a timeless motif that has been synonymous with glamour and sophistication for decades. This Spring/Summer 2024 it is back and bolder than ever and as long time lovers of leopard print you will absolutely expect to see it making an appearance in the shop.

We love pairing a vintage tee with a great pair of leopard print trousers or a skirt. Vintage tees hold a special place in our heart, they possess a distinct aesthetic appeal characterized by their soft, worn-in fabric and relaxed fit. Whether adorned with band logos, retro graphics, or faded slogans, each vintage tee tells a unique story, reflecting the cultural zeitgeist of its time. We love the juxtaposition of the casual, laid-back vibe of the tee with the fierce, untamed energy of the print its a statement combo we can’t get enough of! With endless styling possibilities, leopard print is a must-have wardrobe essential for the season ahead.

When it comes to adding a touch of romance to your spring/summer wardrobe, lace vests, floaty dresses are a wardrobe staple - Nothing says summer like a floaty dress that moves with the Cornish breeze. You can expect to see vintage-inspired prints, beautiful airy silhouettes and delicate details, just layer delicate gold jewellery and a leather crossbody bag for a touch of understated elegance. Whether you're lounging by the beach or dancing under the stars, we will have dresses that will make you feel like a goddess wherever you go.

If you have set foot in the store you would know our love for denim is unmatched, which is exactly why you will be seeing lots of denim skirts & shorts this season. What sets the denim skirt apart is its unparalleled versatility. Pair it with a crisp white shirt and loafers for a timeless, preppy look, or opt for a graphic tee and your favourite beat up trainers for more of an edgy look. Speaking of loafers, keep your eyes peeled for new footwear brands hitting the shop, but that’s all we can say for now!

While trends may come and go, these icons remain steadfast, reminding us of the power of timeless style. We are so excited for this new season and we can’t wait to share it with you!

 

 

 

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Love of Lemons is LIVE!

   
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